I believe in poetry, I believe that there's beauty everywhere, and in everything and it is up to us to design the world we want to live in.
Reimagining the way we inhabit and interact with the planet is the most urgent task we must tackle in this generation and I believe design has an important role to play in this shift. Design has the power to extend empathy beyond the user or consumer into the entire ecosystem. Let’s design services and products that bring the best of our humanity in their engineering, design and business approaches—something that feels like a soulful laughter or a warm hand from a friend.
SHORT CURRICULUM VITAE
competences
25 years of design experience • 15 years designing experiences for mobile & web • 7+ years in design management and leadership • design & product strategy • mentorship • product definition • concept creation & brainstorming • design process and methodologies • information architecture • wireframing • prototyping • user-centered design • agile • design thinking • workshop facilitation
professional experience
02. 2023 – present
Staff Product Design
Metabase, Remote, CA
07. 2021 – 12.2022
Product Design Manager
Meta/ Facebook, Menlo Park, CA
05.2018 – 07.2021
Product design lead
Meta/ Facebook, Menlo Park, CA
10. 2017 – 05.2018
Design lead - mobile
Xoom, a Paypal service, San Francisco, CA
01. 2016 – 10. 2017
Creative Director - Design System for Healthcare
GE Healthcare, San Ramon, CA
01. 2015 – 01. 2016.
Head of customer solutions design - (WEB . Android •iOS•mobile)
HERE, Berkeley, CA
07. 2013 – 01. 2015.
Senior UX manager/ Design site lead-(Android •iOS•mobile)
HERE - Local Knowledge, Cambridge, MA.
12. 2009 – 07. 2013
UX manager - Web (desktop and mobile web)
Lead UX designer - maps.nokia.com
Interaction Designer - Route planning on maps.ovi.com
Nokia/ HERE, Berlin, Germany
(07 – 12). 2008
Interaction Design: internship program in the User Experience dep.
Siemens Corporate Research. Princeton, USA.
(01 – 06). 2007
Graphic Design: WOZZOP, weekly informative of the Umeå Institute of Design.
Umeå, Sweden.
12. 2006
Graphic Designer: Exhibition catalogue - Free lance design for the National Museum
of Folklore and Popular Culture, Rio de Janeiro, Brazil
(02 – 08). 2006
Industrial Designer: Design of point of purchase fixtures for the North American market.
Cormark Inc. Rio de Janeiro/ Chicago.
01. 2006
Graphic Designer: development of the museum corporate identity and two exhibitions.
Free lance design for the National Museum of Folklore and Popular Culture, Rio de Janeiro, Brazil
(11 – 12). 2005
Graphic Designer: development of the Athens 2004 Olimpic Games report for the Brazilian Olimpic Committee.
Free lance design for Soter Design, Rio de Janeiro, Brazil
Graphic Designer: LULA de PELÚCIA exhibition collateral (shown both in Rio de Janeiro and São Paulo).
Free lance design for artist Raul Mourão. Rio de Janeiro, Brazil.
02. 2003 – 10. 2005
Graphic Designer: Editorial design, corporate identities, exhibition design and signage systems.
Unidesign, Rio de Janeiro.
06. 2002 – 06. 2005
Graphic Designer: posters, brochures, exhibitions, books and signage systems.
Historical Heritage Department at FIOCRUZ, Rio de Janeiro.
11. 2001 – 06. 2002
Product Designer: Production coordinator + graphic design.
Vimoso craft-furniture industry, Rio de Janeiro.
07. 2001
Editorial Designer: Veja Rio, weekly magazine production.
Free lance design for Abril publishers, Rio de Janeiro.
05. 2000 – 06. 2001
Graphic and Interactive Designer: exhibition design, intranet interfaces, art catalogs and websites
Marcos Martins Design LTD, Rio de Janeiro, Brazil
1999
Editorial Designer: ARCOS issue #2. academic publication from ESDI:
With professor João de Sousa Leite. Rio de Janeiro, Brazil.
academic background
2006 – 2009
MA Interaction Design
Umeå Institute of Design, Umeå University, Sweden.
1997 - 2001
Bachelor in Industrial & Graphic Design
ESDI Escola Superior de Desenho Industrial, State University of Rio de Janeiro, Rio de Janeiro, Brazil.
RESEARCH & ACADEMIC ACTIVITIES
02. 2012
Multilayering (complex data visualization techniques) course tutor
Umeå Institute of Design, Umeå, Sweden.
(01 – 07). 2008
internship program in the Work Practice Technology group.
Xerox Research Center Europe. Grenoble, France.
PUBLICATIONS
2008
"Designing bridges to the digitally divided",
in SiDer conf. Proceedings.
"Toward an Expanded Model of Litigation"
Benedetti, V; Castellani, S; Grasso, A; Martin, D; O’Neill J.,
in Desi II workshop Proceedings.
AWARDS & PATENTS
05.2012 – 06.2013
New Cartographies exhibition and symposium. [in collaboration with Campo arquitetura e Design]
Co-authorship of the winning project for exhibition and symposium of Pró-Design competition, held by Rio de Janeiro City Council •
Creative direction on graphic collateral for website and experiments • Cartographic expert overview on exhibition and project definition
2013
Display Screen Icons patent - Mr. Squircle Icon/Character Collection.
DM/080802. - Granted: January 30, 2013
Inventors: Vitorio Benedetti, Tanja Neubert, Ricardo Santos, Raymond Ho
2011
Method and apparatus for providing personalized presentations based on navigation information.
NC72211US (P4026US00) • Issued: November 3, 2011
Assignee: Nokia Corporation Inventor: Vitorio Benedetti
2004
50th anniversary commemorative seal to Instituto Abel Highschool,
Niterói, Brazil winner
2000
Supervia train station
Rio de Janeiro, Brazil honorable mention
design for sustainability
circular economy
user centered design,
integrating design in business,
information design,
maps, cartography,
complex data visualization,
data literacy
Focus & Interests
sustainability
aikido
photography
poetry
human behavior
portuguese: native language;
english, fluent;
italian: advanced;
spanish: intermediate;
german: intermediate;
french: basic;
swedish: basic.