The web browser offering of HERE maps had the difficult task of competing with Google Maps, trying to find a way to differentiate and claim its own space.
The images show a variety of features aimed at improving the experience of places discovery and navigation including rich 3D visualizations with full capabilities of searching and routing; heatmaps of place category availability, city pages, detailed print experience and collections of places to keep your favorites.
In 2011, the HERE brand was born transforming the Nokia Maps into a separate product. The web offering was the first product to be rebranded, inaugurating the a new chapter in the business.
my role: creative director (2010-2011) and design manager (2011-2013) overseeing and managing a team of 12 designers including 3 different products: HERE.com / here.com mobile and Prime Places.