This morning while having breakfast I saw this logo for the first time on a
TV advertisement. The simplicity and the clever use of typography in it are
just fabulous. Steven Heller, famous design critic wrote about it , and in his
text he quotes the author of the logo, Brian Collins from Collins design NY.
Mr. Collins says that the idea behind the word game with Me and We was to
make the individual effort still present in the collective movement, which is
I initially had interpreted it in another way, one that shows that it takes just a
little movement (like turn a letter upside down) to transform individualism and
self-centered attitudes (Me) on collective awareness and effort, (We).
Whatever the interpretation, the important is in the power of a good idea. To
convey the idea of change and community in such a minimalistic form is a
work of great talent and well used.