About me:
I believe in poetry, I believe that there's beauty in every corner, and in everything. Beauty is indeed in the eye
of the beholder and it is up to us to design the world we want to live in.

People need services and products that are human in their engineering, design and business approaches, that emulate and behave as a soulful laughter or a warm hand from a fellow human. Let us design ways that these are never scarce. I don't believe that as humans we are all so different in our core, and that borders or documents and legislations need to evolve and catch up with the web and nature. Let's design for this world, let's design this world where there's more connection and less barriers.

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Short curriculum vitae

September 21st, 1978



•  12+ years of design experience   •  3+ years in design management   •  leadership  &  people management   •   design strategy   •   creative direction  •  product definition  •  concepting  &  brainstorming  •  5+ years designing experiences in digital platforms mobile & web   •   design specification  •  information architecture  •  wireframing  •  prototyping   •  user-centered design methods  •  5+ years working with Agile methodology



2006 – 2009
MA Interaction Design  Umeå Institute of Design,
Umeå University, Sweden.

1997 - 2001
Bachelor in Industrial and Graphic Design from ESDI –
Escola Superior de Desenho Industrial (Superior School of Industrial Design) –
Rio de Janeiro, Brazil.


01.2015 - present. HERE - Customer Solutions, Berkeley, CA.
Principal Designer  / Design site lead - (Android   •  iOS  •  mobile  •  analytics) 

•  Growing a team to cater for HERE clients on the west coast
•  Responsible for all design communications and work between HERE and Facebook
•  Design strategy and concept creation with clients and partners such as Yahoo, Amazon and others
•  Working alongside business development and engineering to identify product opportunities
•  Design responsible for product monetization strategy
•  Analytics evangelist within the HERE design community - design and implementation of best practices and related discussion group  


07.2013 - 12.2014. HERE - Local Knowledge, Cambridge, MA. 
Senior UX manager / Design site lead - (Android   •  iOS  •  mobile  •  multiside platform) 

•  Direct Manager of a 6-designer team plus one user researcher indirectly.
•  Process improvement between designers and engineers in Agile sprints (designed and implemented)
•  Ultimate responsible for place discovery and recommendations experiences
•  Creative Direction and product definition of the HERE Explore Beta app for WP (10/2013) – released 2 months ahead of time
•  Creative Direction for the HERE app for Android and iOS (10/2014) – 4.4/5 stars at the Play store
•  Expert guidance to other platform teams on place experiences
•  Creative Direction and design strategy on the HERE Guides publishing platform concept


12.2009 - 07.2013 . Nokia/ HERE, Berlin, Germany
UX manager - Web and html5 experiences - (desktop and mobile web)

•  Creative Direction and product definition of HERE.com and m.here.com
•  Direct Manager of a team of 11 designers
•  Complete re-design of m.here.com in responsive design methods (not fully implemented)
•  Release of major features on the website such as Collections, traffic aware routes,  3D maps and streetview
•  Successful implementation of the re-branding of Nokia Maps to HERE - first product to display the new brand
•  Expert guidance to other teams in the web platform, such as Prime Places, Map platform, Pulse, Profiles    

Lead UX designer - maps.nokia.com

•  Team lead with creative ownership for maps.nokia.com
•  Close work with the busines owner and product owners on the product definition and release approvals
•  Creative direction on the squircles character collection
•  Release of major features on the website such as traffic information on the map and city / destination pages with information for travellers and locals alike. 

Interaction Designer - Route planning on maps.ovi.com

•  Responsible for the pedestrian and  car route planning on maps.ovi.com (60+ % of website traffic)
•  Concept, specification designs and implementation follow-up of the first release of Public transport routing in Nokia’s maps
•  Member of Uxcellence program - redesign of maps.ovi.com(8/2010) - raising the net promoter score from -20 to +5


(07 – 12). 2008. Siemens Corporate Research. Princeton, USA.
Graphic and Interaction Designer

•  Graphic interfaces [early concepting and production assets] for Intelligent building management software (not yet on market)
•  Production assets for medical imaging equipment software
•  Information architecture and website for proprietary imaging programming language 


(02 – 08). 2006. Cormark Inc. Rio de Janeiro/ Chicago.
Design of point of purchase fixtures for the North American market.

•  3D modelling and photorealistic rendering for point of purchase displays
•  Concepting and presentation of products
•  Design for manufacturing


01. 2006. National Museum of Folklore and Popular Culture, Rio de Janeiro, Brazil
Graphic Design of the museum corporate identity and exhibition collateral. 


(11 – 12). 2005. in collaboration with Soter Design, Rio de Janeiro, Brazil
Graphic Design of the Athens 2004 Olimpic Games report for the Brazilian Olimpic Committee. 

in collaboration with artist Raul Mourão. Rio de Janeiro, Brazil.
Graphic design: LULA de PELÚCIA exhibition collateral (shown both in Rio de Janeiro and São Paulo).

02. 2003 – 10. 2005. Unidesign, Rio de Janeiro.
Editorial design, corporate identities, exhibition design and signage systems. 

 •  Design and layout of books, corporate magazines, art catalogues as well as information diagrams
•  Graphic and structural design for signage systems, museum displays and exhibition stands
•  Concepting and asset production for several company and state park visual identities in Rio de Janeiro


06. 2002 – 06. 2005. Historical Heritage Department at FIOCRUZ, Rio de Janeiro.
Posters, brochures, exhibitions and collateral, books and signage systems.

•  Graphic design and production follow up of books and printed material
•  Visual identity for the Manguinhos Workshop School.
•  Curation and Exhibition design - including all graphic material about the department’s restoration work, techniques and processes.  


11.2001 – 06. 2002. Vimoso craft-furniture industry, Rio de Janeiro.
Production coordinator + graphic designer. 07. 2001


05.2000 – 06.2001. Marcos Martins Design LTD, Rio de Janeiro, Brazil
Graphic and Interactive Design: exhibition design, intranet interfaces, art catalogs and websites 



02. 2012 . Umeå Institute of DeSign, Umeå, Sweden.
Multilayering course tutor - complex data visualization techniques.

(01 – 07). 2008. Xerox Research Center Europe. Grenoble, France.
Internship program in the Work Practise group.

•  Developement of interaction concepts for the Discovery phase in corporate litigation software
•  Ethnography support  in interviewing proejct participants 



"Designing bridges to the digitally divided", in SiDer conf. Proceedings.

"Toward an Expanded Model of Litigation"
Benedetti, V; Castellani, S; Grasso, A; Martin, D; O’Neill J., in Desi II workshop Proceedings.



05.2012 – 06.2013
New Cartographies exhibition and symposium. [in collaboration with Campo arquitetura e Design]

• Co-authorship of the winning project for exhibition and symposium of Pró-Design competition, held by Rio de Janeiro City Council
• Creative direction on graphic collateral for website and experiments
• Cartographic expert overview on exhibition and project definition


Display Screen Icons - Mr. Squircle Icon/Character Collection. DM/080802. • Granted: January 30, 2013 Inventors: Vitorio Benedetti, Tanja Neubert, Ricardo Santos, Raymond Ho

Method and apparatus for providing personalized presentations based on navigation information. NC72211US (P4026US00) 
• Issued: November 3, 2011 Assignee: Nokia Corporation Inventor: Vitorio Benedetti 

50th anniversary commemorative seal to Instituto Abel Highschool, Niterói, Brazil winner

Supervia train station, Rio de Janeiro, Brazil awarded honorable mention

Language Skills
portuguese: mother language; english, fluent;
italian: advanced; spanish: intermediate;
german: intermediate; french: basic;
swedish: basic.

Major interests
user centered design, role of design in corporations
design communication, inter-disciplinary collaboration
information design, maps, cartography, 
complex data visualization, typography,
history of the book and writing.

general interests
photography (flickr page), arts, cinema, 
languages, cultures, literature, aikido, 
outdoors, trekking, sustainability.


Software Skills

Axure (basic user)
Keynone (advanced user)
Adobe Indesign (advanced user)
Adobe Illustrator (advanced user)
Adobe Photoshop (advanced user)
Adobe Acrobat (intermediate user)
Adobe Premiere (basic user)
Abobe Flash (intermediate user)
Rhinoceros (advanced user)
3D MAX (advanced user)
AutoCAD (basic user)
Windows Movie Maker (advanced user)
iPhoto / iMovie (basic user)