as a designer and as a person I believe in poetry, I believe that there's beauty everywhere, and in everything.
Beauty is indeed in the eye of the beholder and it is up to us to design the world we want to live in.
People need services and products that are human in their engineering, design and business approaches,
that emulate and behave as a soulful laughter or a warm hand from a friend. Let us design ways that
these are never scarce. I don't believe that we are all so different in our core, and that borders,
papers and legislations need to evolve and catch up with the web and nature. Let's design for this world,
and design a world where there's more flow and connection and less barriers and friction.
SHORT CURRICULUM VITAE
• 15+ years of design experience • 5+ years in design management and leadership • creative direction
• product definition • concepting & brainstorming • 10+ years designing experiences in digital platforms mobile & web
• design specification • information architecture • wireframing • prototyping • user-centered design methods
• agile methodologies • design strategy• design thinking • workshop facilitation
10.2017 – present
Mobile design lead
Xoom, a Paypal service, San Francisco, CA
01. 2016 - 10.2017
Design System for Healthcare - Creative Director
GE Healthcare, San Ramon, CA
01.2015 - 01.2016.
Head of customer solutions design - (WEB . Android •iOS•mobile)
HERE, Berkeley, CA
07.2013 - 01.2015.
Senior UX manager/ Design site lead-(Android •iOS•mobile)
HERE - Local Knowledge, Cambridge, MA.
12.2009 – 07.2013
UX manager - Web and html5 experiences - (desktop and mobile web)
Lead UX designer - maps.nokia.com
Interaction Designer - Route planning on maps.ovi.com
Nokia/ HERE, Berlin, Germany
(07 – 12). 2008
Interaction Design: internship program in the User Experience dep.
Siemens Corporate Research. Princeton, USA.
(01 – 06). 2007
Graphic Design: WOZZOP, weekly informative of the Umeå Institute of Design.
Graphic Designer: Exhibition catalogue - Free lance design for the National Museum
of Folklore and Popular Culture, Rio de Janeiro, Brazil
(02 – 08). 2006
Product Designer: Design of point of purchase fixtures for the North American market.
Cormark Inc. Rio de Janeiro/ Chicago.
Graphic Designer: development of the museum corporate identity and two exhibitions.
Free lance design for the National Museum of Folklore and Popular Culture, Rio de Janeiro, Brazil
(11 – 12). 2005
Graphic Designer: development of the Athens 2004 Olimpic Games report for the Brazilian Olimpic Committee.
Free lance design for Soter Design, Rio de Janeiro, Brazil
Graphic Designer: LULA de PELÚCIA exhibition collateral (shown both in Rio de Janeiro and São Paulo).
Free lance design for artist Raul Mourão. Rio de Janeiro, Brazil.
02. 2003 – 10. 2005
Graphic Designer: Editorial design, corporate identities, exhibition design and signage systems.
Unidesign, Rio de Janeiro.
06. 2002 – 06. 2005
Graphic Designer: posters, brochures, exhibitions, books and signage systems.
Historical Heritage Department at FIOCRUZ, Rio de Janeiro.
11.2001 – 06. 2002
Product Designer: Production coordinator + graphic design.
Vimoso craft-furniture industry, Rio de Janeiro.
Editorial Designer: Veja Rio, weekly magazine production.
Free lance design for Abril publishers, Rio de Janeiro.
05.2000 – 06.2001
Graphic and Interactive Designer: exhibition design, intranet interfaces, art catalogs and websites
Marcos Martins Design LTD, Rio de Janeiro, Brazil
Editorial Designer: ARCOS issue #2. academic publication from ESDI:
With professor João de Sousa Leite. Rio de Janeiro, Brazil.
2006 – 2009
MA Interaction Design Umeå Institute of Design,
Umeå University, Sweden.
1997 - 2001
Bachelor in Industrial and Graphic Design from ESDI –
Escola Superior de Desenho Industrial (Superior School of Industrial Design) –
Rio de Janeiro, Brazil.
RESEARCH AND ACADEMIC ACTIVITIES
02. 2012 . Multilayering course tutor - complex data visualization techniques.
Umeå Institute of Design, Umeå, Sweden.
(01 – 07). 2008
Interaction Design: internship program in the Work Practice Technology group.
Xerox Research Center Europe. Grenoble, France.
"Designing bridges to the digitally divided",
in SiDer conf. Proceedings.
"Toward an Expanded Model of Litigation"
Benedetti, V; Castellani, S; Grasso, A; Martin, D; O’Neill J., in Desi II workshop Proceedings.
AWARDS AND PATENTS
05.2012 – 06.2013
New Cartographies exhibition and symposium. [in collaboration with Campo arquitetura e Design]
• Co-authorship of the winning project for exhibition and symposium of Pró-Design competition, held by Rio de Janeiro City Council •
Creative direction on graphic collateral for website and experiments • Cartographic expert overview on exhibition and project definition
Display Screen Icons patent - Mr. Squircle Icon/Character Collection.
DM/080802. - Granted: January 30, 2013
Inventors: Vitorio Benedetti, Tanja Neubert, Ricardo Santos, Raymond Ho
Method and apparatus for providing personalized presentations based on navigation information.
NC72211US (P4026US00) • Issued: November 3, 2011
Assignee: Nokia Corporation Inventor: Vitorio Benedetti
50th anniversary commemorative seal to Instituto Abel Highschool,
Niterói, Brazil winner
Supervia train station, Rio de Janeiro, Brazil awarded honorable mention
user centered design,
role of design in corporations,
complex data visualization,
history of the book and writing.
portuguese: native language;
photography (flickr page),
outdoors/ hiking/ camping,